How to choose a domain name? . Find the perfect domain name.
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All starts with a domain.
The key to creating an online presence is the domain name.
Choosing a domain name is similar to choosing a company name. Whether you have a new idea or an established business, the key to success online starts with a great domain name. Domain names can help you better connect with your audience in their language. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business, but is also easy to find and promote.
Impact of Poor Domain Name Choices
The impact of poor domain name choices can be significant and can affect various aspects of a business. Here are some key consequences:
Brand Perception:
Negative Impact: Poorly chosen domain names that are difficult to remember, spell, or pronounce can create a negative impression of the brand. Users may perceive the business as unprofessional or less credible.
Brand Visibility and Recognition:
Reduced Impact: If a domain name does not reflect the brand or is not memorable, it can lead to reduced visibility in search engines and lower recognition among the target audience.
Competitive Disadvantage:
Lost Opportunities: A poorly chosen domain may put a business at a disadvantage compared to competitors with more strategic and memorable domain names. This can impact market share and customer acquisition.
Search Engine Optimization (SEO) Challenges:
Decreased Visibility: If a domain name is not relevant to the business or industry, it may face challenges in ranking high in search engine results. This can limit organic traffic and hinder online discoverability.
Miscommunication and Confusion:
User Frustration: Complex or confusing domain names may lead to miscommunication and frustration among users. They may end up visiting competitor websites or abandoning the search altogether.
Trust and Credibility Issues:
Doubt in Legitimacy: Users may question the legitimacy of a business with a poorly chosen domain. Trust and credibility are vital in online interactions, and a confusing domain name may erode this trust.
Brand Dilution:
Conflicting Messages: If a domain name sends conflicting messages or does not align with the brand's core identity, it can dilute the brand and create confusion among customers.
Difficulties in Marketing and Promotion:
Ineffective Marketing: Marketing efforts may be less effective if the domain name is not easily marketable. Word-of-mouth referrals and traditional advertising may suffer.
Legal Issues:
Trademark Infringement: Poor domain name choices may inadvertently infringe on existing trademarks, leading to legal issues, cease-and-desist orders, or even legal actions against the business.
Brand Positioning:
Misalignment: The domain name is a crucial element in brand positioning. A mismatch between the brand's image and the domain name can create confusion about the business's focus and offerings.
Difficulty in Expansion:
Limitation on Growth: A restrictive or narrow domain name may limit a company's ability to expand its product or service offerings. This can be a hindrance to future growth and diversification.
Memorability Challenges:
Reduced Recall: If a domain name is not memorable, users may struggle to recall it when needed. This can result in lost website traffic and missed business opportunities.
Social Media Challenges:
Username Availability: Inconsistent or difficult-to-remember domain names may pose challenges in securing matching usernames on social media platforms, affecting brand consistency across channels.
Customer Acquisition Costs:
Increased Costs: A poorly chosen domain may require higher marketing expenditures to overcome the challenges associated with low visibility and brand recognition.
In summary, the impact of poor domain name choices is multifaceted and can extend to various aspects of a business's online presence and overall brand perception. Businesses should carefully consider the strategic implications of their domain names to maximize the positive impact on brand image and customer engagement.
At the beginning of 2012, ICANN launched an ambitious program aimed at implementing new generic Top-Level Domains (new gTLDs) on the Internet. In addition to the familiar .com, .net, .org extensions the new gTLD shall add another 500+ extensions (.web, .shop, .film, .blog) to the domain name space opening up a whole new world of opportunities.
Many of the new gTLDs will be much more relevant to your Business. 3 Ways to Use a Domain Name
geographic terms (e.g. .nyc, .madrid, . BCN .london)
generics (e.g., .shop, .blog, .film, .fashion., .sports)
brands that applied for a TLD in their own names.
With more than 1,500 new extensions to choose from, owners will be able to choose a domain from the new gTLDs that may be more specific to their interest or target audience; allowing them to optimize their marketing strategy as well as communication with clients.
Domain names have a massive impact all over the web in terms of click-through rate, from search to social media results, to referring links, to type-in traffic, brandability, offline advertising. There's a huge wealth of places that your domain name impacts your brand and your online marketing, and we can't ignore this.
What are the advantages of registering a new gTLD?
New gTLDs are essentially the same as the existing generic domains. There are several advantages of having one ngtld registered:
1. Memorability: New gTLDs will allow a business to specify clearly what it wishes to relate to, whether that may be a certain product or service, hobby, interest group, business, city, etc.
2. Local: It allows business to easily get recognized as a local company. For example, a business website using a .sidney extension lets everyone know where the store is physically located.
3. Visibility: Online visitors will instantly know what to expect from the website. For instance, visiting www.company.pizza will let you know right away that it is related to food. Another example, www.company.realestate is obviously related to real estates.
4. Branding: It allows for better branding and marketing. Companies don't have to settle with domain names that are either too long or non-related. They can choose domains that are truly relevant to their niche not to mention avoid paying a hefty price for less than 5-letter word domain names.
5: SEO: It allows for better search engine optimization (SEO). Google doesn't penalize websites that use gTLDs. In fact, your website will be recognized by Google as being the same as TLDs.
Which domain should I buy?
Thanks to TLD expansion, NeUdomains is bringing hundreds of new gTLD options to help you in your digital strategy.With more variety to choose from, brands now have more options to create a distinctive domain name that quickly communicates the purpose and value of their offering. Neudomains can assist and guide you through this in order to create a strategy to help you be aware when these domains goes live.
Review the applied-for strings and familiarize yourself with the available Rights Protection Mechanisms such as the Trademark Clearinghouse (TMCH).
Here are some questions to consider before you choose your domain:
1. Is there a TLD that’s relevant to your field?
2. Will a new TLD enable you to have a shorter, more memorable web address?. Shorter names are easier to remember and to type.
3. Will a new TLD help explain and exemplify what you do?
4. Will your domain name as a whole be distinct and memorable?
5 Tips Before You Buy a Domain Name
1. Buy domains that are easy to type and remember
2. Buy a domain that’s shorter rather than longer
3. Don’t buy trademarked domains
4. Don’t buy a domain name that’s too similar to an existing site
5. Don’t buy a domain name with hyphens
Consider Registering With Other TLD Extensions
Once you determine the domain name you like is available (mycompany.online), consider registering the same name but with other top-level domains (mycompany.tips, mycompany.tv, etc). Then redirect those extensions to the original domain name to help protect your brand in the future.
ONE LAST TIP!
When you find the right domain name for your business, make sure it is consistently used across social media sites like Facebook, LinkedIn and Twitter.
We’re here to help.
If you’re still thinking in your perfect domain name, you can reach out to our support team, who are help you with your domain name registration.
READ: Four things to think about when considering domain names
Contact us to participate in launch phases including Sunrise, Landrush, and Pre-registration or send a request to info@neudomains.com. You can find the full list of new TLDs that Neudomains offers here http://www.neudomains.com/en/ngtld/full-ngtld-list.